Digital Marketing Course

Categories: Cybersecurity
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About Course

Digital marketing is the use of online channels and digital technologies to promote products and services.

It involves using websites, social media, email, and other digital platforms to connect with customers and achieve marketing goals, such as increasing brand awareness, driving traffic, and generating leads.

What Will You Learn?

  • Develop and execute a digital marketing strategy
  • Master social media marketing on platforms like Instagram, Facebook, and LinkedIn
  • Understand SEO and how to improve website visibility
  • Create and manage email marketing campaigns
  • Use Google Ads and Meta Ads for paid marketing

Course Content

Module 1: Introduction to Digital Marketing

  • 1.1 What is digital marketing?
  • 1.2 Overview of channels and strategies
  • 1.3 Creating your first marketing plan

Module 2: Social Media Marketing

Module 3: Search Engine Optimization (SEO)

Module 4: Paid Advertising (PPC)

Module 5: Email & Content Marketing

Module 6: Analytics & Optimization

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